Today's brands use digital communication channels to primarily speak, market and connect with customers. With their stories now being told through a digital lens, brands are waking up to the reality that everything not saved will be lost, putting their brand identity, history and heritage at risk. Two years ago, Irish Distillers Pernod Ricard identified this very challenge. They wanted to preserve the digital presence of their historic brands for the future – such as Jameson whiskey - ensuring their digital identity and history is never lost.
Using MirrorWeb’s archiving platform, Irish Distillers Pernod Ricard is able to automate the entire web archiving process, ensuring their brand websites are captured, archived and replayable at any time. The web archives serve as immutable records of what was communicated publicly, giving them full confidence in what was communicated and when. Plus, to support any potential dispute resolution or legal cases, every archived file is timestamped and signed with a digital signature to prove authenticity.
With the MirrorWeb Platform, Irish Distillers have been able to create a lasting and scalable archive of its online brand history. MirrorWeb’s intelligent crawl technology captured Irish Distillers’ expansive online presence and created lasting storage of its brand websites.
The web archives are all sorted on AWS S3, built on a dedicated server infrastructure across multiple availability zones for the highest possible speed and stability. The archive is also fully searchable through Elasticsearch, allowing Irish Distillers to filter through its brands' online history at any time.