There can be a lot to factor in when a business starts its journey within the online sphere, and the information and guidelines can be overwhelming for some. However, there has been a lot of focus on why a business is required to retain information from their website under the likes of MiFID II, but just what is website archiving?
Website Archiving Explained
There can be a number of changes to your website as time goes by, and it could be that some of the information present on the current guise of the website could be lost when moving to a new design. However, as all information on the content is customer-facing, a business needs to ensure that records are kept in relation to all aspects of the website. As such, a website archiving solution should be put in place, to ensure all information can be retained easily.
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If a case is made against the company in relation to any content that has been presented, a website archiving company will be able to find information in respect of the web content in a timely manner. A company that choose to locate the information themselves could find that a great deal of time is invested in the task, meaning the focus is taken away from other areas of the business.
How Is Website Content Archived?
Evidently, many website archiving companies will have their own processes in place when it comes to preserving the content of a website, but all will generally employ the following methods.
- The use of real web browsers, which captures the HTML and metadata of each website page.
- Capture information using cookies, which pinpoints a specific user status.
- Screenshots will be captured, and watermarked, and preserved in the highest quality possible.
- Offline storage via download.
Effectively, a website archiving company will catalogue the information from your website in such a way that any piece of information can be located quickly. This could be used to monitor customer relationships, or be used to respond to a complaint made about content on your website.