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Introducing Web Changes: Transform Passive Archiving into Active Monitoring
Your website changes constantly. New content appears, disclaimers update, marketing messaging shifts daily. For compliance teams, that creates a critical problem: how do you ensure every material change gets reviewed without dedicating hours to manual spot-checks?
Traditional web archiving captures what your site looked like. It doesn't tell you what changed.
Compliance officers end up performing time-consuming page-by-page comparisons or relying on spreadsheets to track updates. Meanwhile, a single missed disclaimer modification could trigger regulatory action.
We built Web Changes to solve that problem. Instead of playing compliance catch-up, your website becomes a monitored, controlled channel - just like the rest of your digital communications.
Why Traditional Website Monitoring Falls Short
The SEC's Marketing Rule and FINRA Rule 2210 require investment advisers to maintain records of all advertisements, including website content. But compliance doesn't stop at retention - you must demonstrate that material changes were identified and reviewed.
Manual monitoring doesn't scale. Generic change-detection tools overwhelm teams with technical noise - flagging every code update, tracking pixel, and session identifier, diluting the material content changes that actually need review. Compliance officers spend hours sorting through irrelevant alerts to find what matters, or fall back to comparing archived versions manually, hoping nothing slips through.
The math doesn't work. Websites evolve continuously. Compliance capacity doesn't.
Some firms try workarounds - assigning analysts to spot-check pages weekly, maintaining tracking spreadsheets, hoping IT flags major updates. These approaches fail the moment an unauthorized content change goes live between review cycles.
We took a different approach.
How Web Changes Works
Web Changes automatically detects material content changes across your web estate and presents them in a streamlined review inbox. The system compares page text day-to-day, filters out irrelevant technical modifications, and surfaces only the changes compliance teams need to see.
The platform delivers three integrated capabilities:
Intelligent content detection that eliminates technical noise. Our system analyzes genuine content changes, not code modifications. You only review what matters - disclaimer updates, messaging shifts, new marketing claims - not backend technical updates that don't affect compliance.
Side-by-side change comparison that shows exactly what changed. View highlighted text differences between website versions instantly. Never miss a critical disclaimer change buried in paragraph text.
Streamlined review workflow that documents every decision. Mark changes as compliant or non-compliant directly within the platform. Take documented action at speed. Every detected change includes direct links into your archived website for complete context.
Implementation is immediate. Web Changes integrates with your existing website archiving, detecting changes from the moment you activate monitoring. No technical setup is required.
What Makes Web Changes Unique
Review time drops from hours to minutes - Not "improved efficiency" or "better visibility" - concrete, measurable time savings. Review material website updates in under one minute per change instead of spending hours comparing archived pages manually.
Multi-domain monitoring from a single dashboard - Oversee changes across all your websites simultaneously. Perfect for broker-dealers supervising multiple RIA sites, ensuring consistent oversight and rapid response to unauthorized content.
Complete audit trail with instant reports - Every change is documented with timestamps, user attribution, and review decisions. Generate exportable audit logs and compliance reports on demand. Demonstrate to SEC and FINRA examiners that every website change was detected, reviewed, and appropriately handled.
Why Compliance Teams Choose Web Changes
Teams gain proactive control over website compliance without adding headcount. Officers redirect capacity from manual page comparisons to reviewing material changes. Full audit trails satisfy regulatory requirements without additional documentation burden.
No learning curve, no workflow disruption, no technical implementation delays.
Website changes that matter are surfaced immediately, reviewed efficiently, and documented completely. Technical noise is filtered out automatically.
Ready to Stop Playing Compliance Catch-Up?
With Web Changes, your website becomes a monitored, controlled channel - just like the rest of your digital communications.
Want to see how Web Changes could work for your team? Let's talk - get in touch!
