We live in the age of social media. Facebook, Twitter and Instagram act as our voice in the world. And this digital revolution is not only for individuals. Organisations now use social media for customer communications, brand messages and even internal comms. However, many have disregarded the need to archive this content.
Whether it is for reasons of compliance, brand reputation, communication monitoring, or preserving information of commercial, cultural or historical significance, the need to capture and store your organisation's social media output has never been greater.
At MirrorWeb we've pioneered a seamless, fully searchable solution for archiving your social media communications across Facebook, Twitter, Instagram, YouTube and other platforms.
Financial services - From high-street banks to investment funds, more financial services firms are users of social media for sales, marketing and customer service. This comes with compliance requirements such as MiFiD II needing social media communications to be recorded and retained.
Public sector - Social media is now prevalent among public sector organisations such as national and local governments, national libraries, universities, and research institutions. Whether for reasons of cultural and historical significance or as a matter of public record, there is a growing need to preserve this data in the long term.
Brands - Today’s brands use social media to produce marketing content at an unprecedented rate and for customer service. Keeping a long-term record of this activity offers a wealth of insight into customer engagement, new opportunities and marketing ROI, informing future brand direction.
Capturing records of social media content can be fraught with difficulties. The content is often held in a variety of complicated, interactive and non-standardised formats on third-party platforms.
There is also the danger of social media communication being deleted at any time. And, once deleted, those communications could be lost forever.
However, you can solve these issues through archiving with MirrorWeb.
Our web archiving solution creates compliant, legally admissible historical records of all your social media communications which retain all functionality and interactive elements.
We archive all social media interactions, re-tweets, direct messages, external links, images, metadata and more.
The client portal gives you control over your social media archives and allows you to replay any content when you like.
Near real-time archiving through social media platform API to ensure the complete record is maintained.
Every archived file is compliant with the ANSI x9.95 standard for trusted time-stamp management.
Each individual archived file is signed with a SHA1 digital signature to produce a non-refutable record from a specified date.