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Connector Spotlight: Facebook for Business

Sean Stapleton

We've rebuilt our Facebook capability from the ground up, with a focus on elevating the social review experience. We're pleased to say that this new feature has been approved by Meta, and we're able to capture posts, messages, and page updates from business pages on the Facebook platform.

Why is it useful?

Our connector for Facebook for Business enables firms to automatically capture and archive various content types, ensuring that all marketing communications are documented for compliance purposes.

It is designed for customers who need to be able to capture public content and/or messages sent to and from a given Facebook Page. This applies to regulated businesses of all sizes who communicate with their customers through Facebook.

What does it capture?

The Facebook for Business connector captures…

  • Profile - All account profile information.
  • Posts - All posts, including post attachments. This encompasses photos, videos, carousels, reels, GIF posts, links, stories, location tags, and feelings/activities.
  • Post interactions - Reactions to posts, comments on posts, replies to comments, and reactions to comments.
  • Messaging - All messages sent and received from the account Facebook page, including message attachments. This encompasses photos, videos, stickers, and voice notes.

Notable features

As platforms continue to evolve and new features are added, it’s important that your compliance platform follows suit, as meaning can be attributed in novel ways (reactions, GIFs etc). Our updates ensure that the connector comprehensively captures the Facebook for Business user experience, providing a complete record of audience engagement and company activity. It even captures content shared through Facebook Stories, archiving ephemeral content that disappears after 24 hours.

Facebook content appears inside the MirrorWeb Insight platform exactly as you've come to expect from your Insight communications: all comments and reactions appear inline with the original post, giving you full context as to what was said when.

MirrorWeb Insight allows users to manage all of your social media platforms through a single pane of glass, alongside your website, email, mobile, and instant messaging channels.

If you'd like to start capturing your social media content, book a demo at the top of the screen and a member of the team will be in touch to get you started!

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