Today, we’re adding marketing address support to our existing privileged address functionality on MirrorWeb Insight, our new communications surveillance platform. Insight was launched in May, to tackle the digital record-keeping requirements of the modern workplace.
Privileged addresses belong to individuals whose messages contain sensitive information, such as outside legal counsel. These need to be excluded from many reviews for privacy purposes, and so the capability is a common feature in surveillance platforms.
Marketing addresses are typically excluded from reviews as they clutter searches with marketing material, such as company newsletters. This information doesn’t require inclusion from a compliance perspective, and gets in the way of an efficient email review process. We’ve decided to add marketing addresses to our message tagging functionality, putting our own spin on a familiar feature.
Message filtering allows compliance officers to tailor searches and exclude these messages, acting as a safeguard for privileged addresses and a spam filter for marketing addresses.
As we’ve stressed since its launch, many of Insight’s features have been borne out of customer-driven innovation. We’ll continue to share updates as useful features and additional platforms are added!