As more business activity takes place online, social media has come to play a vital role in the way organisations communicate with prospects, customers and other members of the public. Compared to other web content, however, it can be difficult to keep a long-term record of this communication - even when organisations are required by law to do so.
A Guide to Social Media Archiving explores the challenges, drivers and opportunities around social media archiving in three different verticals, as well as how forward-thinking organisations such as the UK National Archives are starting to address them.
