Why social media archiving is essential for regulated firms, governments and brands - and why we can’t rely on platforms to store permanent copies of our data.
Why archivists have struggled to archive social media content in the past, facing barriers such as lack of control and lack of resource.
How organisations such as the UK National Archives are archiving content from Facebook, Twitter and more.
As more business activity takes place online, social media has come to play a vital role in the way organisations communicate with prospects, customers and other members of the public. Compared to other web content, however, it can be difficult to keep a long-term record of this communication - even when organisations are required by law to do so.
A Guide to Social Media Archiving explores the challenges, drivers and opportunities around social media archiving in three different verticals, as well as how forward-thinking organisations such as the UK National Archives are starting to address them.