Dear Smarsh, 

Congratulations on launching your Data Freedom Guarantee: “No fees. No lock-in. No strings attached.” Removing export charges is a huge win for compliance teams that have spent years navigating hostage pricing models. It’s a move that puts control of budgets and workflows back where it belongs: with the customer. 

At MirrorWeb, that power has been part of our DNA from day one. Every subscription has always included unlimited self-serve exports in full native format - without a single penny in exit or export charges. Our ethos is simple: your data is your data. 

Over the years, we’ve learned a few things about what true freedom requires. We share these lessons in the spirit of collective progress.

1. Transparency builds trust

Hidden costs undermine even the most advanced tech stack. Clear, published policies do the opposite: they let compliance officers budget with confidence and sleep at night. 

• Know every cost up front. Our pricing decks spell out that exports, attestations, and API access are included. No footnotes, no “per-gigabyte” surprises. 

• Show your homework. We embed audit trails and WORM-compliant storage by default, so regulators (and customers) can see exactly how data is protected. 

• Own the SLA. Dedicated compliance technology experts answer questions, live, the same day - because a guarantee is only as good as the human who stands behind it. 

When transparency is baked in, “vendor” starts feeling more like “partner.”

2. Portability fuels innovation

Fee-free exports are table stakes; real freedom means customers decide how, when, and where their data moves. 

• Open by design. Every MirrorWeb archive comes with bulk-action tools so firms can leverage best-of-breed analytics, AI, and external e-discovery platforms on their own terms. 

• All channels, full context. Whether it’s Zoom chats, Bloomberg messages, Slack threads, or mobile SMS/iMessage, we preserve each item in its original context and structure, making downstream analysis painless. 

• Freedom to pivot. Our white-glove onboarding means migrations to MirrorWeb take a fraction of the time compared to the industry standard of 6+ months. 

Portability isn’t a feature; it’s the foundation that lets customers evolve with new regulations and technologies in real time.

3. Partnership completes the promise

Technology and policy matter, but freedom is ultimately sustained by service. 

• Human support, not ticket queues. Unlimited exports lose value if help desks keep teams waiting. Our “same-day human” standard ensures guidance is one phone call away. 

• Privacy-first mobile capture. MirrorWeb Trusted Contacts allows employees to tag “business” chats, so personal messages remain personal - driving adoption without compromising oversight. 

• Continuous improvement. We roll out platform updates every week, not yearly, so customers benefit from new connectors and regulatory tweaks the moment they’re production ready. 

• Intelligent supervision. Sentinel, our context-aware review engine, reduces false positives by up to 90%, freeing teams to focus on real risk, not noise. 

Partnership means investing beyond software and pricing - into relationships that endure audits, market shifts, and regulatory changes. 

Why your announcement matters 

Your pledge raises the floor for everyone in our industry, and that’s something we’re genuinely excited about. 

• It raises the industry baseline for customer empowerment. 

• It encourages regulators to expect openness, benefiting everyone. 

• It gives compliance teams the freedom to choose partners on value - not exit penalties. 

So, thank you for validating the path we’ve walked from day one. The more providers that champion transparency and choice, the faster our industry evolves. 

Let’s keep raising the bar, together. 

Your friends at MirrorWeb